Tire Industry Association expands retail store leadership training

Due to strong demand, the Tire Industry Association (TIA) has added five more classes to its popular virtual Retail Tire Store Leadership (vRTSL) training course introduced late last year.

“Based on two successful initial vRTSL classes, TIA has decided to continue its partnership with MOHR Retail and offer five more classes in 2021,” said Dan Nothdurft, TIA president. “The vRTSL training is in line with TIA’s mission to enable members’ success through education and practical learning.”

The vRTSL program is designed to help tire store managers develop the interpersonal and leadership skills needed to retain, engage and enhance their teams’ productivity and deliver exceptional performance and customer service. The course provides technology-based micro-learning, interactive, real-life, scenario-based modules and practical techniques drawn from national retail research.

Virtual Retail Tire Store Leadership classes will be held in March, May, July, September and November 2021, with each class featuring two-hour virtual Zoom sessions every Tuesday and Thursday for a total of eight sessions per class.

The vRTSL sessions will cover the following modules: Role of the Leader; Discovering Your Leadership Style; Communication Skills; Setting Performance Expectations; Improving Below-Standard Performance; Effective Floor Supervision; and Coaching in Real-Time.

Glen Nicholson, a former automotive service technician, tire store manager, district manager and past senior director of retail training for TBC Corp., will teach the course. He is well known in the industry as an expert in employee training.

The cost is $750 per student, including virtual facilitation, an online personalized DISC survey and 90-day post-training microlearning.

MOHR Retail has been offering retail training for more than 30 years, using innovative classroom and online learning methods as well as its own national retail research projects to stay on of top trends and fuel the success of retail outlets in all industries.

To register for the class, visit

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