Dealer

Tire Discounters announces expansion in Alabama

© Tire Discounters

Tire Discounters, the nation’s eighth-largest independent tire retailer, is excited to announce a company-wide expansion. In addition to adding several new stores in its existing markets, Tire Discounters has announced that it will enter the Huntsville, Alabama market later this year – making Alabama the sixth state in the company’s geographical footprint.

“We are excited to introduce ourselves to the Huntsville community as we continue our rapid expansion across all markets,” said Jamie Ward, president of Tire Discounters. “Having opened or remodeled 29 locations in the past three years, we’re eager to continue that momentum and bring our high levels of customer service to more and more customers.”

Already boasting more than 100 stores, the company is on an accelerated path to unveil new locations in all its markets in the coming year. Ward says that this year Tire Discounters plans to open one new location and remodel five existing stores in the Greater Cincinnati area, three stores each in both Nashville and Chattanooga, Tennessee, and one new store in both Louisville and Lexington, Kentucky. The company is also looking for other strategic opportunities. “To us, family owned and operated means treating our customers like our friends and neighbors. We want to partner with other family owned and operated businesses with a similar customer first philosophy as we expand our business. We want everyone to know that there are other choices than selling to some big faceless corporation. We know that not everyone has a solid succession plan like we do, and we want family tire and service retailers considering options to sell to know they can trust us to take care of their customers and their hard-earned reputations.” said Ward.

“As we continue to grow and serve more communities, we’re focused on providing an unmatched customer experience,” said Clarissa Niese, chief customer officer for Tire Discounters. “The addition of our new stores – and the remodeling of others – will allow us to service more customers and offer them a trusted, nearby expert whenever car care needs arise.”

The company is also making important investments in its technology infrastructure that will help deliver an enhanced customer experience across the board. Under the leadership of a new chief technology officer, Dov Rosenberg, Tire Discounters is implementing a state-of-the-art point-of-sale system and updated phone systems.

With more than 40 years of business under its belt, Tire Discounters is well-known for its tongue-in-cheek changeable copy signs and clever, quirky approach to advertising.

Most name brand tires and value-based tires are in stock, with virtually all brands available, ensuring a variety of prices for a range of budgets. Tire Discounters also offers a full menu of factory-recommended maintenance services performed by ASE-certified technicians.

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