Timberland Tires’ recycling process explained
It has been a year since Omni United announced its deal with global lifestyle brand Timberland that sees tires recycled into boot and shoe soles to create Timberland Tires.
While we were at the SEMA Show in Las Vegas this month, Traction News took the opportunity to catch up with Omni United’s vice president of marketing, John Soule, and talk about how that recycling process works and how it came about.
Video credit: Vegasphotoandvideo.com
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