TIA to offer online class for Retail Tire Store Manager Training

The Tire Industry Association (TIA) is partnering with training company MOHR Retail to offer a Zoom-based online training class in October targeted at retail tire store managers, assistant managers and leads.

“We are excited to present this course to TIA members and the industry,” said Brian Rigney, TIA president. “A key part of our mission is helping members become more successful through education and professionalism.”

The Retail Tire Store Leadership training program is designed to help tire store managers develop the interpersonal and leadership skills needed to retain, engage and enhance their teams’ productivity and deliver exceptional performance and customer service. The course combines technology-based micro-learning with interactive, real-life, scenario-based modules to provide participants with a personalized, performance-based learning opportunity.

The four-week online class features two, two-hour sessions per week, one on Tuesdays and the other on Thursdays, starting Tuesday, Oct. 13 and ending on Thursday, Nov. 5. The coursework will cover four modules: Foundations: Role of the Leader; Setting Performance Expectations; Improving Below-Standard Performance; and Effective Floor Supervision – Coaching in Real-Time. The cost is $750 per student. Class size is limited to 16 people, with a minimum of nine. Students who attend all eight sessions and do the pre-work will receive a completion certificate.

Glen Nicholson, a former automotive service technician, tire store manager, district manager and past senior director of retail training for TBC Corp., will teach the course. He is well known in the industry as an expert in employee training and served as TIA president in 2015-2016.

To register for the class, visit

For registration questions, contact Christine Hoogenboom, TIA director of training, at:, or (800) 876-8372, ext. 106.

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