Sooil Lee Archives - Traction News

Hankook Tire develops AI-enabled race coaching solution for Motorsports

Hankook Tire announced that they have pilot-tested a new AI-enabled race coaching solution, tentatively named “Hankook Track Solutions.” Hankook Track Solutions is...

14.3K

News

Hankook Tire receives ISCC Plus mark, the first among tire manufacturers

Hankook Tire has become the first in the tire manufacturing industry to obtain the prestigious International Sustainability and Carbon Certification (ISCC) PLUS...

3.9K

Tires

Hankook Tire launches the new Winter i*cept RS3 for winter driving

Hankook Tire launched Winter i*cept RS3 in Korea to expand its premium winter tire portfolio. The company is bringing the new tread...

1.8K

News

Hankook Tire partners with Challenge4 for Volkswagen U.S. Roadshow

Hankook Tire is partnering with Challenge4.de – an independent agency that specializes in planning and executing worldwide automotive projects with Volkswagen cars...

1.1K

Tires

Hankook Tire to supply UHP tires for Audi Sport Driving Experience

Hankook Tire announced it will supply its ultra-high performance (UHP) racing tires to support Audi’s Sport Driving Experience, the company’s large scale...

1.2K

News

Hankook Tire chosen as exclusive tire partner for W Series at Formula 1

Hankook Tire announce it will once again be the exclusive tire supplier of the W Series at Formula 1 with its high-end...

1.4K

Business

Hankook Tire recognized for its Environmental Sustainability Management

Hankook Tire achieved an A- score by CDP (formerly Carbon Disclosure Project) this year in the ‘Climate Change’ sector, underscoring the company’s...

1.8K

News

Hankook Tire sponsors first-ever MLB Wild Card Series

Hankook Tire, the Official Tire of Major League Baseball, will be the presenting sponsor of the 2020 American League and National League...

2.0K

Marketing

Hankook Tire announce second phase of “Never Halfway” MLB campaign

Hankook Tire announced the second phase of its Major League Baseball (MLB) ‘Never Halfway’ integrated marketing campaign. Two ads, “Long Catch” and...