Sullivan Tire and Auto Service has teamed up with official Boston Red Sox mascot Wally the Green Monster and Big League Brian, a familiar face around Fenway Park, for its new TV spots which were filmed in the Arizona desert recently. The themes of this year’s commercials focus on the “Search for Big Foot” and “Green Monstah! Lemonade”, and incorporate a cast of local kids alongside the Red Sox mascot. The new spots will air on NESN (New England Sports Network) during Red Sox games as well as other local cable networks across New England. Wally the Green Monster will be a familiar face at Sullivan Tire events throughout this year, and he also appears on the custom Red Sox schedule magnets, available at all Sullivan Tire locations for free beginning on March 17th.
“Introducing Wally the Green Monster, the Red Sox mascot, as a feature in this year’s TV spots continues our tradition of creating fun and lighthearted family entertainment for the viewers of our beloved Red Sox,” said Paul Sullivan. “We are looking forward to a great season of baseball and serving the motoring public throughout New England again this year.”