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Romph & Pou, Automotive Marketing Specialists to attend SEMA

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Automotive Marketing Specialists Attending SEMA

Come see us next week at SEMA! Romph & Pou Agency will be at the show, ready to answer your questions about data-driven marketing efforts that maximize your ROI. To set up an informal meet and greet during the event, please email Chelsea Rich at crich@rpagency.com.

Who We Are

Romph & Pou is an integrated marketing agency with extensive experience helping automotive dealerships, automotive service clients, and national oil and lubricant brands. Established in 1981, R&P has earned a reputation for progressive marketing, award-winning creative and exceptional client service.

We have more than 100 employees across four locations:

* Baton Rouge, LA
* Shreveport, LA
* Tyler, TX
* San Antonio, TX

Our data-based approach provides strategies that build awareness, generate volume and fuel growth for our clients using sophisticated database capabilities and precision-targeted marketing techniques.

The Key to Success

The first step to any successful marketing strategy is understanding the customer. In addition to third party data sources, we utilize SCORPIO™, a proprietary database-modeling software to deliver targeted campaigns derived from individual customer data. SCORPIO enables aggregation of individual customer data, social media and other key touchpoints into one system. This combined data is analyzed and passed through SCORPIO’s predictive and valuation models, which allows better-alignment of reinvestment rates, media strategy, offers, and performance expectations for greater value.

Results That Deliver

From 2013 to 2016, R&P partnered with a 28-location quick lube company to assist in overcoming market challenges and growing sales. Over the span of three years, we implemented an integrated campaign using first and third party data that drove the following results:

* Ticket average increase of $7.06
* Monthly car count increase of 2,363
* Sales increase of 24.35%

The campaign was so successful that in 2016, after an all-time sales record, a Fortune 500 company purchased the business.

Let’s Get Together

Would you like to learn more about a marketing plan focused on ROI? Email Chelsea Rich at crich@rpagency.com and let’s set up a time to talk at SEMA. We can’t wait to meet you! In the meantime, please visit our website www.rpagency.com for more information.

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