Radar range expands into winter tires
Omni United is expanding its value brand Radar into winter tires, launching three new lines at the SEMA Show in Las Vegas last week.
The range includes the RW5 for compact to mid-sized passenger vehicles, the RW5+ for larger sedans and sports-type vehicles, and the RW5S for full-sized SUVs. The product lines have similar aspects but the block placement, siping density and construction of the tires have been tuned for the different characteristics of the appropriate fitments.
Silica-based tread compound grips in the wet
Omni United’s Vice President of Marketing, John Soule, said the RW5 range had a directional tread pattern and a silica-based tread compound to help them grip in the wet.
“It really is a value-positioned tire but with a lot of the technology, materials and features you would expect from a more premium-positioned tire,” he said.
The RW5 comes in 16 mostly H-rated sizes.
Soule said the RW5+ has a chevron-style tread pattern and comes in eight V-rated sizes, while the RW5S comes in two T-rated and four H-rated sizes.
Omni United Vice President of Sales, Scott Rhodes, said the three winter tire lines had been well received in Europe and Asia and the company was expecting the same reception in the U.S. market.
“Globally the winter tire market is growing and we now have a very solid base of product and sizes to expand off in 2016,” he said.
He said Omni United would release new products, improved size coverage and a winter tire program in early spring for the 2016-17 season.
New Radar Renegade built for off-road racing
Omni United launched Radar in 2003 and has steadily increased the portfolio over the past 12 years. It includes the Renegade range, which has also expanded this year with the Radar Renegade R7 M/T.
The tire, also on display at SEMA for the first time, is designed for enhanced durability in harsh gravel and rock, and traction in deep mud, sand and snow.
The company says the Radar Renegade R7 M/T features “a raised nub between the tread blocks that assists with stone ejection, a three-ply body construction, and shoulder side-biters to help add traction in loose surfaces.”
The new Radar Renegade R7 M/T
Soule said Omni United had spent the past three years developing and researching the Renegade R5 for the off-road race arena.
“What is significant about this particular tire is that it is positioned in the value section. A couple of interesting technical features in the tire that you typically would not see in a value-positioned tire is the stone ejector technology; they flex with the tire and kick out the tires, which can lead to stone drilling,” he said.
“We also have race ribs with big, wide-open grooves, which is actually the most susceptible part of the tire to damage.”
The Radar Renegade R7 M/T will be available in 30 sizes, with 14 already on the market.