Pirelli was chosen as ‘Tire manufacturer of the year’ at the Tire Technology International Awards for Innovation and Excellence 2018.
Pirelli was announced as the winner of this prestigious prize, on February 21 at the Tire Technology Expo awards in Hannover, Germany. Part of its success as a tire brand and a world leader in the prestige sector is its high value product strategy focus. Its 28 partnerships with excellent academic centers all over the world and role as a driver of technical innovation, demonstrated by the launch of Connesso last year: the only system currently on sale that allows the tire to talk to the driver via data analysis through the cloud and an app.
The prize was collected by Marco Spinetto, Pirelli’s head of strategic innovation and knowledge management, government regulations and industry standards. Mr. Spinetto said:
“It’s a great honor for Pirelli to receive this prize. The tire industry has recognized our company’s transformation: a 145-year-old ‘start-up’ that today is a pure consumer tire firm focused on high value products: in other words, one strategically positioned in the most advanced technical areas. And technology is of course our key driver. Underlining this is our commitment to research and development, where Pirelli has dedicated more than 7% of its turnover over the last three years – one of the highest investment proportions of any tire manufacturer. One product that has resulted from this research is the Connesso system launched by Pirelli last year. It’s the first sensor that is able to connect the driver and the tire via an app. This year we’re going to present an evolution of this system, in line with our digital focus. Our main partners, the world’s most important car manufacturers, have shown that they really appreciate our approach, and the growing number of premium and prestige homologations proves that.”