Dealer

Pirelli releases new video helping tire dealers offer their services safely

Pirelli has released a new video that contains useful information about making the its retailers places where drivers can always feel safe.

This information, delivered to Pirelli’s entire dealer network, expands on new measures designed to ensure that drivers feel completely secure when they change their tires.

As business starts up again, customers need to feel confident that their health is being prioritised, so Pirelli – among other initiatives to help dealer networks fulfil their obligations to look after their clients – has put together a series of recommendations to help retailers sanitise and re-organise their premises. These measures have been handily summarised in a short film for the dealer network.

In addition to the video, which will be distributed on the internet as well as via social media channels belonging to Pirelli and its retailers, Pirelli has also sent a series of recommendations to all of its points of sale, adapted to different national legislation. This will help to ensure consistently clean and well-organised dealerships, meaning that customers will always feel safe and at home.

Partnership with Dealers

The video release is part of a series of actions implemented by Pirelli since early March. These include digital training courses for tyre dealers and the sales force, support in re-organising dealerships, as well as a suite of digital and traditional communications to help support retailers during these challenging times. Pirelli has also released some valuable information targeted at end users, with five handy tips to help drivers maintain their tyres and get back on the road safely.

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