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Pirelli increases prices by up to 9%

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Pirelli has become the latest tire maker to announce price increases in all European and North American markets by up to nine percent.

The increase will apply to car, light truck and moto tires of all product ranges (summer, all-season, winter) and group brands.

The increases will take effect from April 1.

Pirelli said the increases are “a consequence of the higher price of key raw materials and growing investment in the development of new products with an elevated level of technological content.”

Other tire manufacturers increasing their prices from April 1 are Yokohama Tire Corporation — by up to seven percent for all tires sold in the U.S., including commercial, OTR and consumer tires — and Toyo Tires U.S.A. Corporation — by up to seven percent on all Toyo-branded passenger tires, light truck and commercial tires.

Sumitomo Rubber North America will raise prices to between five and eight percent on Falken and Ohtsu brand passenger, light truck and medium-sized truck tires from March 1.

Other brands to hike their prices this year include Michelin, Bridgestone, Goodyear, Cooper, Carlstar and Nexen.

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