Pirelli, preferred tire of choice by premium car manufacturers

© Pirelli

Pirelli has equipped 60% of prestige cars and one in four premium segment cars at the 88th Geneva Motor Show. This highlights Pirelli’s status as the preferred choice of premium and prestige manufacturers thanks to Pirelli’s perfect fit strategy, which produces made-to-measure tires specifically tailored to each car’s technical demands.

Pirelli’s homologations now exceed 2700. Pirelli is the leading supplier to marques such as Aston Martin, Bentley, Ferrari and Porsche. Pirelli also has a 100 per cent supply agreement with Maserati, Lamborghini, McLaren and Pagani vehicles; which all use Pirelli tires distinguished by special markings and characteristics. When it comes to premium tires, Pirelli’s strong relationship with companies including Alfa Romeo, Audi, BMW, Mercedes Jaguar and Land Rover is evident as well.

As the preferred partner of the majority of car manufacturers in these specific sectors, Pirelli is ahead. Whether it’s the P Zero, Scorpion, or Cinturato tire ranges, the importance of specifically marked tires for each manufacturer is paramount. Compared to the base tires they are derived from, Pirelli’s perfect fit tires benefit from distinctive, specific design characteristics when it comes to tread pattern, compounds, and internal structure. Pirelli’s personalization strategy is also reflected through its Color Edition tire range, evident on some of the most desirable cars at the show, plus the new Cyber Car launching in 2018.

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