Dealer

Pirelli launches new digital training for Tire Dealers

Pirelli has launched a new package of virtual training initiatives for its dealers and salesforce.

With the COVID-19 pandemic putting everyday life on hold, Pirelli is enabling Tire dealers and Pirelli employees take part in new online training sessions from Tyrecampuhs and Pirelli’s own internal Commercial Academy.

Mattia Bussacchini, Pirelli’s Senior Vice President of Commercial Operations, said: “We think it’s important to offer our colleagues and dealers digital tools that will be useful even in the current situation. The use of the most modern and innovative communications methods is a something in which Pirelli has always invested and shared with its commercial partners. This new initiative will allow staff working in sales, as well as tire dealers, to discover new ways of promoting our products and doing business digitally, reinforcing the relationship with customers and offering a better service.”

This new initiative aimed at tire dealers will feature an interactive email sent out every week with content focussed on the best commercial strategies to keep customers loyal during lockdown, more details on the characteristics of the latest Pirelli tire range, activities to highlight Pirelli campaigns (such as sustainability, natural rubber supply chains, and brand value) as well as new processes to streamline sales and service management.

Different digital communications channels such as email, the B2B site, the e-learning platform, webinars, and virtual meetings, a number of different articles, manuals, interviews, video tutorials and technical courses are at the disposal of both car and moto tire dealers.

This will allow them to undertake training activities whenever they like by connecting remotely. These materials are available in the native languages of all the major countries where Pirelli is present, starting in Italy and then moving on to the rest of Europe, as well as America and Russia. In 2019, Pirelli’s e-learning initiatives involved around 6000 tire dealers around the world, thanks to a multilingual interactive programme.

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