Pirelli is celebrating its more than 140 years in business with a special exhibition in Italy of its marketing images and photography.
While most us are unlikely to get to Turin, Italy, to see the entire “Pirelli in 100 Pictures: Beauty, Innovation, Manufacturing” exhibition, the tire maker has released some images so we can share the experience.
The exhibition traces Pirelli’s history, including images of factory workers, technology, new product research, relationships with the arts and innovative communications, motorsports and — of course — it’s famous calendar.
Here are some of the images:

By Ugo Mulas, detail of the Palazzo del Lavoro in Turin, the cover of the Pirelli magazine, July-August 1961. © Pirelli Foundation.

By Fulvio Bianconi, illustration for the article “A tire factory”, in Pirelli magazine, April 1957. © Pirelli Foundation.