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Take a trip down memory lane with these Pirelli images

Pirelli cover
Gastone Brilli-Peri in an Alfa Romeo at the Pirelli Italian Grand Prix and World Championship, Monza, 1925. © Pirelli Foundation.

Pirelli is celebrating its more than 140 years in business with a special exhibition in Italy of its marketing images and photography.

While most us are unlikely to get to Turin, Italy, to see the entire “Pirelli in 100 Pictures: Beauty, Innovation, Manufacturing” exhibition, the tire maker has released some images so we can share the experience.

The exhibition traces Pirelli’s history, including images of factory workers, technology, new product research, relationships with the arts and innovative communications, motorsports and — of course — it’s famous calendar.

Here are some of the images:

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A foldable cover for the Pirelli Cinturato. Photography by Ugo Mulas, 1966. © Pirelli Foundation.

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By Hans Feurer, Kim, 1974, Seychelles Islands, for the Pirelli Calendar.

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By Richard Avedon, Monica Bellucci, 1997, New York, for the Pirelli Calendar. © Pirelli

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By Ugo Mulas, detail of the Palazzo del Lavoro in Turin, the cover of the Pirelli magazine, July-August 1961. © Pirelli Foundation.

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By Fulvio Bianconi, illustration for the article “A tire factory”, in Pirelli magazine, April 1957. © Pirelli Foundation.

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By Annie Leibovitz, Natalia Vodianova, 2016, New York. © Pirelli.

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By Lora Lamm, advertising Pirelli tires for motorscooters, 1959. © Pirelli Foundation.

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