Business

Pirelli appoints Pietro Berardi as CEO for North America Region

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Pirelli announced it has appointed Pietro Berardi as the new CEO for the company’s North American business.

Effective March 1, 2020, Pietro’s appointment comes as Pirelli aims to strengthen its management structure in the North American Region.

With his consolidated North American experience in the automotive industry and aftermarket, having held senior roles in the Alliance (Nissan-Renault-Mitsubishi) and FCA Group (Magneti Marelli), Mr. Berardi will have the task of strengthening the business’s command of the market and its development, executing the strategies and commercial policies best suited to consolidating Pirelli’s leadership in the Premium and Prestige segments. In addition, he will continue the process of integrating the Original Equipment and Replacement channels, as well enhancing relationships with strategic clients.

Marco Crola will take the role of Chairman North America to ensure the continuity of actions already under way.

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