Nokian Tires unveils Intuitu, a new digital tire monitoring and management that combines sensor-equipped tires with a mobile application that records vital tire pressure and temperature data.
“We have aimed to make the system plug & play”, says Toni Silfverberg, Head of Sales & Marketing at Nokian Tires. “You just buy the tires, install the application and you are good to go.” The system will be available in agricultural and contracting tires at first, but Nokian Tires aims to extend digitalization to its entire commercial tire range.
Why go digital?
In the world of professional tire use, there are many aspects that benefit from real-time data. “The first and most obvious one is the end-user working day”, Silfverberg gives an example. “The application gives the drivers peace of mind by keeping them informed about the tire pressure and temperature, helping to prevent tire damage and warning about possible anomalies. Keeping the tires in good condition keeps the machinery operational, minimizes downtime and other damage related costs.”
On a business level, Nokian Tires Intuitu provides data for supporting decision-making and monitoring the entire fleet efficiency. “A fleet manager wants to keep everything rolling with minimal unexpected downtime and maximal safety and profitability.” Silfverberg says. Nokian Tires Intuitu offers them peace of mind by showing clear data that can be used in preventive maintenance.
Because Nokian Tires Intuitu can help prevent tire damage by helping to make sure the operating parameters are always optimal, Nokian Tires will offer an extended warranty for the mobile app users who register their tires. “If you register your tires with Nokian Tires Intuitu, you’ll get an extra year of warranty – which is no small deal”, Toni Silfverberg reminds.
From vision to reality
Nokian Tires Intuitu will be presented at the Agritechnica fair in November 2019, and the product will be commercially available in 2020. “The first commercial tires released with the Nokian Tires Intuitu sensors will be for agricultural use”, Toni Silfverberg reveals. “So, the first intended user groups are likely to be small-to-medium sized contracting and farming enterprises.”
“Many people still see tires as ‘just’ tires – a piece of rubber between your machine and the ground”, Silfverberg points out. “With Nokian Tires Intuitu, your tires are no longer forgotten pieces of rubber, but smart, active components they rightfully should be.”