Nokian Tires plans to introduce a concept tire using only renewable and recycled materials by 2025.
“We want the drivers who choose Nokian Tires products to know that not only can they safeguard their families’ journeys with their tire choice, but that their decision will also respect the world we all live in,” says Anu Moisio, Brand Manager for Nokian Tires.
For years, the company has designed tires from a sustainable point of view.
“We already use bio-based materials such as canola oil in our products and actively research new eco-friendly materials as well the utilization of recycled materials. However, we want to make our tires as environmentally friendly as possible, and to meet this challenge we have set an ambitious goal: to introduce a concept tire that is made completely out of renewable and recycled materials by the year 2025,” the company said in a statement.
“We have been an industry pioneer for almost 90 years. That is a lifetime of innovation, and many of those innovations still benefit drivers today. We believe that by designing this concept tire we will start a new foundation for future innovations for a better tomorrow,” says Olli Seppälä, Nokian Tires’ Head of R&D.