Nokian tires is beginning trial production at its factory in Dayton, Tennessee with the Nokian eNTYRE 2.0 in size 205/55R16 as its first test tire.
“The first tire milestone is significant for our production team, our employees throughout North America and our team around the globe,” said Nokian Tires Senior Vice President Mark Earl, who oversees the company’s North American operations. “We’re happy to share this news with our customers, who will benefit from the expanded product range and enhanced service the factory will enable us to offer.”
Between now and the end of the year, Nokian Tires will produce thousands more tires for testing and machine calibration purposes. Annual capacity at the factory will be 4 million tires in 2023, with further expansion potential.
The facility, an investment of $360 million, will allow the company to make premium products tailored to the needs of North American consumers, expand its customer base, and strengthen its relationships with existing customers.
Now that trial production is underway, Nokian Tires will soon turn its attention to growing its team at the factory. The company currently employs approximately 70 team members. The company will employ approximately 400 people at the factory once capacity reaches 4 million tires.
“We aren’t just focused on building premium products; we also want to offer a premium experience for members of our team,” Dayton Factory Operations Director Peter Chia says. “Simply put: We want to be the employer of choice in Southeast Tennessee.”