Nokian Tyres is celebrating 120 years in business with innovative products, a trusted brand and a commitment to serving customers. This has given the company a strong position in the market. Since 1898, the company has grown into a world-class business that looks to the future ready to tackle the opportunities provided by a changing world.
“We are proud of our roots and our strong heritage of technological leadership, high-quality products and the Hakkapeliitta Spirit. As experts in challenging conditions, we have been promoting and facilitating safe transport for decades. This is a good foundation for building an even stronger success story together with our personnel, customers and partners, says Hille Korhonen, President and CEO for Nokian Tyres.”
The first real tire industry breakthrough for Nokian Tyres took place in 1934 when the company developed the world’s first winter tire, the “Kelirengas”. Two years later, the company manufactured the first Hakkapeliitta winter tire, which opened the door for growth and the international market. Nokian Hakkapeliitta has been the leading winter tire brand for over 80 years.
‘We can only remain at the top of the industry through constant development and improvement. This means, for example, expanding outside of the traditional winter tire market and investing in services that make it even easier to take care of your tires. We intend to continue our systematic and sustainable work towards developing innovative solutions and retain our ability to quickly and flexibly adapt to the changes around us, Korhonen says.’