Nexen Tire announced that two of its products won the International Design Excellence Awards (IDEA). Sponsored by the Industrial Designers Society of America, IDEA is a premier international design competition, also known as the ‘Academy Awards’ of the designing industry. It is one of the most renowned design awards along with the ‘Red Dot Design Award’ and the ‘IF Design Award’ in Germany.
The winners of the IDEA 2017 are ‘N’FERA AU7,’ a commercially available tire product and ‘BREATHRE’, a future-oriented conceptual tire. ‘N’FERA AU7’ is the first commercialized product from the tire industry to have been selected as a winner.
Recently released in North America, ‘N’FERA AU7’ is an ultra-high performance (UHP) tire developed for high-ends sedans. ‘N’FERA AU7’ boasts in outstanding driving stability, handling and break performance at high speed and features reduced tire noise generated during driving.
‘BREATHRE’ is an air purifying concept tire designed to contribute to reducing the recent environmental problems such as air pollution and fine dust. With air purifying filters embedded within the tire, ‘BREATHRE’ filters polluted air and fine dust to re-discharge purified air back into the atmosphere. ‘BREATHRE’ was reviewed favorably for having suggested a new paradigm for the tire industry.
“Nexen Tire’s product competitiveness was proven by the prestigious IDEA design awards received by Nexen Tire’s commercialized and conceptual products,” said Kyung Woo Cheon, Executive Vice President of R&D at Nexen Tire. “Nexen Tire will continue to lead the industry with differentiated product competitiveness, in addition to the innovative and active strategies.”
Nexen Tire has been strengthening its design competitiveness, winning numerous awards this year including the ‘Red Dot Design Award’ from Germany, ‘A Design Award’ from Italy, ‘Good Design Award,’ ‘Green Design Award’ from America and ‘European Design Award.’