Nexen Tire America announced the development of an Artificial Intelligence (AI) and big data-driven methodology aimed at reducing tire noise.
The big data research for Noise, Vibration, and Harshness (NVH) was jointly conducted with Hyundai-Kia Automotive Group and Inha University in Korea. Since 2018, Nexen Tire conducted the joint research with long-standing partner Hyundai-Kia Automotive Group to increase customer satisfaction and improve the environment by reducing noise levels.
Due to worldwide regulations and the increasing trend on noise-reduction for electric vehicles, Nexen Tire designed an anechoic chamber containing dozens of microphone sensors to measure noise, analyze pass-by noise (PBN) and detect causes of noise from vehicle powertrain.
“Nexen Tire constantly monitors top industry trends and feedback from customers and what we’ve discovered is that nearly all drivers want a quieter driving experience. This system has provided valuable scientific information about tire noise and based on that information, we’ve developed an industry-exclusive manufacturing process to reduce tire noise using AI technology,” said John Hagan, executive vice president of sales for Nexen Tire America, Inc. “This methodology is exclusive to Nexen Tire and will allow us to expand our technology to provide some of the industry’s best and quietest tires to global automotive manufacturers.”