Nexen Tire will showcase its latest innovative products in one of Europe’s biggest B2B tire trade fairs, The Tire Cologne 2018, which celebrates its premiere from May 29 to June 1.
Nexen Tire will showcase a total of fourteen tires in four different categories of summer, winter, all-season and concept tires. Among these N’Fera Sport and Roadian AT 4X4 will be unveiled for the first time in The Tire Cologne 2018. Also displayed for the first time is the future-oriented concept tire ‘BREATHRE,’ equipped with air purifying technology. Nexen Tire will also exhibit its latest innovative winter tires – Winguard Ice Plus and Winguard Sport2 SUV – that were launched last April.
In addition to product exhibition and future technology showcase, Nexen Tire will have an OE (original equipment) zone for Porsche Macan, fitted with the OE tire N’Fera RU1.
“We are proud to present our latest, innovative products in The Tire Cologne 2018, a trade fair that is garnering much attention from the tire industry”. “We hope to maximize this valuable opportunity to meet various customers from around the globe.”
Nexen Tire’s booth, located in Hall 6 of the exhibition center Koelnmesse GmbH, will be sporting the company’s signature brand color. The booth will feature a modern and dynamic look with the overall design and structure inspired by tire patterns of Nexen Tire.