New Firestone Champion replaces Affinity and Precision
Bridgestone Americas has released a new all-season Firestone Champion for cars and minivans.
Backed by a 70,000 mile limited treadwear warranty the Firestone Champion is “engineered with fuel-efficient technology” to give drivers more miles per fill-up. Bridgestone claims the tire achieved a 30 per cent improvement in rolling resistance during lab testing compared to the Firestone Affinity Touring tire, vastly improving fuel economy for motorists.
The Firestone Champion — a brand with a heritage that goes back some 80 years — will replace the Firestone Affinity and Precision touring tires.
Firestone reintroduces 80-year-old Champion brand
Bridgestone Americas Tire Operations chief marketing office Philip Dobbs said drivers today wanted to get the most out of their vehicle — and that started with buying the right set of tires.
“The Firestone Champion with Fuel Fighter Technology is dependable and backed by the best treadwear warranty available from Firestone,” he said.
“Complemented by its fuel fighting technology, the Firestone Champion tire is a great choice for drivers who are on the go and expect their tires to go the extra mile, too.”
Backed by a 30-day “Buy & Try Guarantee”, the Firestone Champion tire now is available in the United States and Canada in 48 sizes in 14” to 18” rim diameters.
There is a significant heritage to the Champion name. Firestone launched its first Champion passenger tire in the 1930s and the Deluxe Champion name adorned Firestone race tires during the 1940s and 1950s.