Marketing

Kumho Tire announce partnership with NBA All-Star John Wall

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Kumho Tire USA announced a partnership with five-time NBA All-Star guard John Wall. The partnership, which includes a national advertising campaign and several marketing initiatives, creates a well-defined alignment between the shared attributes of Wall and Kumho Tire USA.

“As the official tire of the NBA, Kumho Tire decided to establish a partnership with one of the league’s most explosive and dynamic players that shares and showcases our company’s core values and attributes both on and off the court,” said Harry Choi, CEO, Kumho Tire USA. “We are very excited to present John Wall as the designated ambassador of the Kumho Tire brand and amplify our partnership with the most transcendent and innovative professional sports league.”

In basketball, “Handles” is the ultimate expression of skills and style that generate dynamic moves on the court which further exemplifies the partnership between Kumho Tire USA and Wall to launch “Kumho Tire Hip-Hop Handles”. This national competition invites basketball players and enthusiasts from across the country to demonstrate their ball-handling skills and talents. This captivating competition combines the dexterity of ball control, balance and handling with the sounds and style of hip hop music.

“Posterizing your opponent is one thing, but there’s a level of excitement, style and self-expression that only great ball handling delivers,” said Wall. “I personally love this Hip-Hop Handles program because it allows fans to showcase a unique element of our game for a chance to win an incredible NBA All-Star experience.”

Beginning today, fans across the country can submit a 30-second ball-handling video at http://www.kumhohandles.com/ showing off their creativity and flair choreographed to one of two pre-selected hip-hop tracks. Based on skill, creativity and style to the accompanying music tracks, two national winners and a guest will be awarded an all-expense paid trip with VIP access to various events at NBA All-Star 2018 in Los Angeles.

Joining Wall in Kumho Tire’s backcourt is streetball legend Phillip “Hot Sauce” Champion. Well known for his wicked crossover and off-the-charts ball handling, “Hot Sauce” also threw down the “Hip-
Hop Handles” challenge to ballers across the nation with several performances, which can be seen on kumhohandles.com.

In addition to the national promotion, Kumho Tire will bring the “Hip-Hop Handles” challenge to Southern California and host multiple qualifying competitions in the weeks leading up to the NBA All-Star Game. One regional winner will be selected on the spot by a panel of judges. Additional details surrounding the Los Angeles event will be announced in the coming weeks.

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Each of the three winners – two national and one in Los Angeles – will receive a VIP experience at NBA All-Star, including suite tickets to all events being held at Staples Center and meet-and-greets with NBA legends.

Fans are encouraged to visit www.kumhohandles.com to learn more about the contest, official rules, preview the two hip-hop tracks available for choreographing and submit their 30-second ball-handling videos for a chance to win the grand prize of a first-class NBA All-Star experience in Los Angeles, CA. All entries must be submitted by Thursday, Feb. 8, with national contest winners announced on Monday, Feb. 12.

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