How to capitalize on Kumho’s Fall Rebate
Kumho Tire’s Fall Rebate on premium tires has begun, offering customers up to a $100 rebate when they buy a full set of top range pattern tires. Here’s what you need to know to leverage the deal.
What’s on offer?
Kumho’s “Start the Season off Right” Fall rebate owners started on September 1st and runs to October 31st and gives consumers a $100, $80, $60 or $40 rebate in the form of a Kumho Tire Visa prepaid card when they buy a set of four eligible premium pattern Kumho tires.
The deal applies to the Ecsta PS91 ($100), Crugen HT51, Road Venture AT51 or Crugen Premium KL33 ($80), Ecsta 4X II and Solus TA71 ($60) and Ecsta PS31, Solus TA31 or Ecsta PA31 ($40 rebate).
The fine print
The customer must purchase the tire between September 1 and October 31, 2016 and submit their claim online or by mail. It must be postmarked by November 30, 2016. A proof of purchase is required for eligibility to receive a rebate in the form of a Kumho Tire Visa prepaid card.
All nine tire sets also qualify for Kumho Tire’s Premium FUEL program — the rewards program for associate dealers. For more information about the Premium FUEL program, login to Kumho Tire’s Dealer Portal and view the Eligible Tire Chart.
How to capitalize on the rebate
Seasonal rebates are a great opportunity for tire dealers and customers. Incorporating Kumho’s Fall Rebate into your regular advertising and marketing is great for customers who love a deal and shows them you your commitment to getting them the best value for money this season.
When you promote the deal, include the end date in your promotions to encourage a sense of urgency in your customers.
It’s also a good idea to change your regular print and radio ads to incorporate Kumho’s deal at your store. Don’t forget to promote the deal, available at your business, through your social media channels. In additional to sending out tweets and posting to Facebook, make sure the offer is front-and-center in any newsletters, SMS or emails you send to your customer database. You can even include the token on the front page of your website.
Everyone loves saving money, especially on a big purchase like tires. You can help them save cash on a purchase they know they need to make, but often do so begrudgingly. Be your customer’s champion for savings to help foster long-term loyalty.
For more information and product details on all nine Kumho Tire patterns, go to the product specific pages on the website.