Hankook Tire reveals in a new Gauge Index survey that an overwhelming majority of Americans are driven to do good and prefer to support companies that do the same. Nearly all (92 percent) feel it is important for businesses to support volunteering in their community.
For companies looking to bolster their community support, Hankook found that food, clothing or toy donation drives are an easy way to get employees involved. Nearly half of Americans (48 percent) said they’re most inclined to participate in these kinds of drives that help others.
Raising money is another popular choice, as 22 percent of Americans said they’d participate in a business-supported fundraiser. The Gauge also found that companies hosting a fundraiser should provide more than one way to donate. Most Americans prefer to donate money in person (39 percent) or online (30 percent), so these two options can help drive participation.
The Gauge revealed that three quarters (74 percent) of Americans make their charitable donations deliberately, after careful research and planning as opposed to a quarter (26 percent) who make donations impulsively after an urgent or immediate need.
“The latest findings from our Gauge Index Survey prove that community involvement is something consumers, and employees, look for in a company. Companies looking to drive their volunteer and community activity can align these initiatives with their values,” said Hankook Tire America Corp. President Hosung Suh. “