Hankook’s Great Winter Tire Rebate launches for 2016
Hankook Tire has launched its Great Winter Tire Rebate promotion, offering consumers up to $80 back on a selection of its most popular high-performance winter tires.
The mail-in rebate promotion runs through December 31 and applies to customers who buy a set of four qualifying Hankook passenger or light truck winter tires from a Hankook dealer. The eligible tires are the Hankook Winter i*cept evo2 and Winter i*cept evo2 SUV ($80 rebate), the Winter i*cept iZ ($60 rebate) and i*Pike RW11 ($40 rebate).
Sales notes from Hankook on eligible tires
Winter i*cept evo2
Hankook’s Winter i*cept evo2 is an Ultra-High Performance passenger tire designed to provide great performance in winter’s tough driving conditions. Available in 16-inch through 20-inch fitments, the Winter i*cept evo2 incorporates an aggressive biting edge and traction groove design to provide exceptional performance on wet and icy roads.
Winter i*cept evo2 SUV
The Winter i*cept evo2 SUV is an Ultra-High Performance-Winter tire designed to provide great performance and traction for SUVs and 4×4 vehicles. It incorporates a snow-pick traction groove and an optimized lateral groove angle for powerful snow performance
Winter i*cept iZ
The Winter i*cept iZ is a studless radial tire developed with the latest design technology to ensure excellent grip in both icy and snowy driving conditions. With the addition of a 3D Shoulder Block design to improve handling performance and 3D Kerf design for improved traction and breaking, the Winter i*cept iZ offers impressive winter performance and is available in 14-inch through 18-inch fitments.
The premium studdable i*Pike RW11 is the ideal winter tire choice for SUVs and light trucks. Designed as an all-terrain winter tire, the i*Pike RW11’s variable stepped groove tread design increases snow traction, while a unique stone ejector design in the tire’s center and shoulder grooves help to prevent tire damage from stones or external impacts.
Using Hankook’s rebate to boost your business
Winter is a great time to remind your customers to invest in new winter tires and to offer them a great deal in the form of a rebate. Incorporating Hankook’s Great Winter Rebate into your regular advertising along with a winter tire safety message will help bring people through the door.
Make sure you have the banner promoting the rebate in a prominent position on your website and update any newspaper or TV advertising to let people know they can get a good deal though your dealership.
Your social media channels are also very valuable in getting this kind of message out, so push the deal through your Facebook, Twitter and Instagram accounts and include it in any newsletters you send to your customer database. Make sure to highlight the end date of December 31 so you create a bit of urgency. Tires are an infrequent purchase and an expensive one, so by helping your customers save money, they’ll be more likely to come to you now and again in the future.
More information on Hankook’s Great Winter Rebate is available on the website.