Hankook unveils ‘Transforming Tire’ as part of its ‘Next Driving Lab’ project

© Hankook Tire

Hankook Tire presents a ‘TRANSFORMING TIRE’ that changes its shape according to various road conditions. It is the fourth output of ‘The Next Driving Lab’ project that demonstrates its innovative commitment to future driving, on January 2, 2019.

The project started by challenging stereotypes about tire shapes, something that has never changed since the development of tires. Until now, tires have been designed to only allow the variation of tread and flatness ratio (ratio of sectional height and width of tires) to the performance necessary for road surface, climate change and operation, based on its original circular shape.

Hankook Tire collaborated with Professor Kyu-Jin Cho’s BioRobotics Lab from the Department of Mechanical and Aerospace Engineering, Seoul National University, who won first place in the 2016 RoboSoft Grand Challenge. As a result, Hankook Tire and BioRobotics Lab developed a variable-type tire that can change the tire shape, allowing drivers to imagine a future driving experience capable of stable, high-speed driving on any road surface with a single tire.

“TRANSFORMING TIRE has started from this question: why should a tire be in one form? Hankook’s successful The Next Driving Lab campaign will be an opportunity to convey the innovative DNA of the company, which has been continuously challenging the limits of tires,” said Mr. Seungbin Lim, Senior Vice President of Hankook Tire Marketing Division. He added, “Hankook Tire will continue to display our authentic challenge spirit as well as our innovative brand values by releasing a variety of new and experimental products for our customers.”

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