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Hankook Tire wins three awards at the iF Design Award 2019

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© Hankook Tire

Hankook Tire announced it has won three awards in the categories of Professional Concept and Product at the iF Design Award 2019.

The three winning works are concept tires ‘Hexonic’ and ‘HLS-23’, and a passenger car tire ‘Kinergy 4S 2’. Hexonic and HLS-23 are the results of Hankook Tire’s research and development project ‘Design Innovation’, which proposes new visions and resolutions for future driving through tire. The tires were developed through collaborative research with students from the Royal College of Art (RCA).

Hexonic is a tire for fully-autonomous share cars (car sharing) that provides optimized driving solutions with smart sensors. The HLS-23 guarantees sustainable future logistics transport system through road-coordinate recognition and self-charging.

Kinergy 4S 2, the winner in the Product discipline, is an all season tire suitable for both summer and winter road conditions, equipped with improved drainage performance by applying a symmetrical V-shaped pattern. The detail elements inspired by a ski plate and a waterwheel induce drainage and improve the stability of adjustment. Two different summer and winter sipes were applied to satisfy both brake performance on snowy roads and handling performance on dry roads.

Hankook Tire President & CEO Hyun Bum Cho said, “It’s an honor to be awarded the iF Design Award. We set out to create the most practical yet attractive tire design and are proud to be recognized by one of the world’s most prestigious design awards.” He added, “Hankook Tire will continue its commitment to building the most innovative high-performance products.”

The iF Design Award is presented by the International Forum Design, a German marketing consulting firm, and it is one of the top three most reputable international design awards along with the Reddot Design Award and the International Design Excellence Award (IDEA).

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