Marketing

Hankook Tire extends partnership with DTM until 2023

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© Hankook Tire

Hankook Tire continues to develop its global motorsport marketing by being the exclusive supplier of DTM (Deutsche Tourenwagen Masters) for the next four years. Hankook and DTM have agreed on an early extension to the partnership contract, which now runs through to 2023.

The new contract sees Hankook Tire become the longest-standing tire supplier in the history of the international racing series.

ITR Chairman Gerhard Berger: “In terms of technology and quality, the DTM requires the very highest standards from its partner-manufacturers. This season, in particular, the demand on the tires has significantly increased as a result of the new 600+hp turbo engines. Hankook’s competition tires have continually met all our requirements, and have more than proven their huge performance potential. The early extension of our established partnership reflects the trusted and professional co-operation that exists between the two parties.”

“We are pleased to have once again been selected as the official, exclusive supplier to arguably the most popular international touring car series in the world,” says Hyun Bum Cho, President & CEO of Hankook Tire. “With its international platform, the DTM offers us the opportunity to continuously demonstrate our established technological know-how and to strengthen our global presence on the motorsport scene.”

Achim Kostron, Managing Director ITR GmbH, “We are delighted that Hankook wants to continue to work alongside us promote the proposed internationalisation and growth of the DTM. As an internationally renowned brand and OEM to premium automobile manufacturers, Hankook’s long-term involvement in our race series further underlines the status of the DTM as a renowned technology and marketing platform.”

“Next week’s race at the Norisring in Nuremberg will be the 123rd DTM race on our Ventus race tire,” says James Kim, Hankook Tire Vice President of Motorsports Team. “There has not been a single tire-related retirement so far. As well as the extremely professional environment in the DTM, this is an important element in providing the very highest standard of spectacular motor racing, in which the focus is on the fans and the drivers.”

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