Hankook releases new survey as to what drives Americans to help others

Hankook Tire has released its newest Gauge Index that revealed Americans are willing to go the distance to serve others.

In its quarterly survey of American drivers, Hankook Tire examined trends related to community service and social responsibility. While 38 percent of those aged 35-54 are looking to contribute to their local communities, the same amount of millennials are most likely to look at the bigger picture. The survey found that one third of Americans between the ages of 18 and 34 (35 percent) are more inclined to select a charity that has a global impact.

The Gauge also found that 93 percent of people will drive up to 50 miles to volunteer their time. More than one-in-four Americans (28 percent) are willing to spend that volunteer time behind the wheel, driving others to the places where they need to be.

Thirty-six percent of people will get involved with a charity they have a personal connection to, and the Gauge revealed that most Americans (73 percent) have a relative who is serving or has served in the military. Overall, 13 percent of Americans support veteran causes.

“It’s encouraging to know that Americans are driven to serve so many deserving causes. At Hankook, veterans are core to the workforce at our Tennessee Plant, and as part of that, we are focused on ensuring that those who served our country receive not only the honor, but also the benefits and services they deserve,” said Jay Kim, Vice President of Corporate Strategy, Hankook Tire America Corp. “As we continue to work alongside DAV, we’ve seen the impact of those services firsthand, and look forward to strengthening our support for the veteran cause.”

In its latest Gauge Index Survey, Hankook Tire reveals what drives Americans to help others.

In its latest Gauge Index Survey, Hankook Tire reveals what drives Americans to help others.


The Hankook Tire Gauge Index is a quarterly survey of Americans’ attitudes and opinions about all things related to driving. The latest installment of the survey, conducted Aug. 3-5, 2018, polled 1,514 randomly selected Americans.

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