Hankook Tire announced it is extending its sponsorship contract with Real Madrid C.F. by another three years until the end of the 2022/23 season.
The tire maker will receive exclusive rights to the prominent, central LED board for the entire season, scaling new heights in local and international coverage. In addition, Hankook Tire will have further advertising presence in the stadium environment as well as numerous online and offline activation rights, which the company will use to continuously strengthen its global brand presence.
Hankook has been a global partner of Real Madrid C.F. since 2016.
“We are proud to extend our strategic partnership with one of the best football clubs in the world for another four seasons,” said Sanghoon Lee, President of Hankook Tire Europe. “Over the past three and a half years, Hankook and Real Madrid C.F. have successfully grown together. Shared values and the relentless pursuit of excellence have inspired fans of both brands worldwide.”