For the 13th consecutive year, Hankook will be exhibiting at the show with a 300 square meter stand from 1st to 10th December 2017. Hankook’s line up of Ultra High Performance (UHP) tires demonstrates the company’s leading position in delivering tires for fast cars and the tuning segment. The display will feature Ultra High Performance (UHP) tires from the Ventus-Line, S1 evo², S1 evo² SUV, V12 evo² and the classic S1 evo.
The company’s futuristic concept tires will also be featured; innovative tire designs that have been developed for future mobility under the project “Connect to the Connected World”.
“As the second largest show after the IAA, the Essen Motorshow offers car enthusiasts a meeting point with a unique atmosphere. As one of the top five tyre producers for volume worldwide and tire partner for international racing series, the Essen Motorshow provides Hankook with the opportunity to present its broad spectrum of high-performance tires to our dealers, customers and automotive fans,” says Dietmar Olbrich, Hankook’s Vice President for Sales and Marketing in German-speaking markets.
Visitors will have the opportunity to meet football stars from Borussia Dortmund and well-known German TV presenter Sidney Hoffmann from “PS-Profis”.
At the 50th anniversary of the popular show, which attracts more than 360,000 visitors Hankook, as partner for the tuning industry, will be again revealing new “Tune it! Safe!” campaign vehicle on the VDAT stand (Verband der deutschen Automobiltunern – Association of German Car Tuners). As safety is playing an increasingly important role in the tuning segment, Hankook is supporting the safe tuning initiative by the federal German Ministry of Transport for the eleventh consecutive year. The car chosen to follow the Ford Mustang GT as the model police car showcasing safe tuning options will also be revealed on 1st December.
The tire manufacturer’s line up will focus on the UHP flagship Ventus S1 evo², judged to be “outstanding” by AUTO BILD sportscars and “recommended” by Auto motor und sport. Experts were particularly impressed by the top level performance of the Ventus S1 evo² for handling and high grip; equipped with DTM technology, the tyre stands out for its combination of performance, durability, comfort and energy efficiency. Also on display will be the design-oriented wide base Ventus V12 evo2. With an attractive profile design, the V12 evo² is not only an optical highlight for every vehicle but it also provides necessary grip.
To set pulses racing, Hankook’s line up on the stand will include the BMW M4 GT4 with its famous three-litre twin-turbo straight-six-cylinder engine and 431 hp. The M4 GT4 received class victory at the 2017 Nürburgring 24 hour race. Visitors will also find the Ferrari 488 Challenge with 670 hp and the new Lamborghini Huracán Performante with 640 hp, less weight and more power than its predecessor on the Hankook stand.