Business

Romph & Pou: It Was Great Seeing Everyone at SEMA!

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It was wonderful to meet several of you at this year’s SEMA. Romph & Pou Agency enjoyed speaking with different companies about data-driven marketing efforts that maximize ROI.

If we didn’t get a chance to meet you, we’d still love to set up a call to talk about meeting your 2019 marketing objectives. Please reach out to Chelsea Rich at crich@rpagency.com, and let’s set up something.

Who We Are

Romph & Pou Agency is an integrated marketing agency with extensive experience helping automotive dealerships, automotive service clients, and national oil and lubricant brands. Established in 1981, R&P has earned a reputation for progressive marketing, award-winning creative and exceptional client service.

We have more than 100 employees across four locations:

* Baton Rouge, LA
* Shreveport, LA
* Tyler, TX
* San Antonio, TX

Our data-based approach provides strategies that build awareness, generate volume, and fuel growth for our clients by using sophisticated database capabilities and precision-targeted marketing techniques.

The Key to Success

The first step to any successful marketing strategy is understanding the customer. In addition to third-party data sources, we utilize SCORPIO™, a proprietary database-modeling software, to deliver targeted campaigns derived from individual customer data. SCORPIO enables aggregation of individual customer data, social media and other key touchpoints into one system. This combined data is analyzed and passed through SCORPIO’s predictive and valuation models, which allows better alignment of reinvestment rates, media strategy, offers and performance expectations for greater value.

Results That Deliver

From 2013 to 2016, R&P partnered with a 28-location quick lube company to assist in overcoming market challenges and growing sales. Over the span of three years, we implemented an integrated campaign using first and third-party data that drove the following results:

* Ticket average increase of $7.06
* Monthly car count increase of 2,363
* Sales increase of 24.35%

The campaign was so successful that in 2016, after an all-time sales record, a Fortune 500 company purchased the business.

Let’s Set Up a Meeting

Would you like to learn more about a marketing plan focused on ROI? Email Chelsea Rich at crich@rpagency.com, and let’s set up a meeting to discuss how we can drive results for your business in 2019.

In the meantime, please visit our website at www.rpagency.com for more information.

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