Goodyear Tire launches ‘Beyond Tires’ innovation challenge

Goodyear Tire has partnered with the Weatherhead School of Management at Case Western Reserve University, in Cleveland, Ohio to launch a hackathon-style competition to identify innovative ideas related to future transportation.

The Goodyear Innovation Challenge invites graduate business and design students from across the U.S. to submit a business case by Oct. 12 in response to the challenge, “How does Goodyear make a play beyond tires?” for the chance to compete in a two-day event at the university’s Larry Sears and Sally Zlotnick Sears think[box], a world-class center for innovation and entrepreneurship.

Recognizing the fast-changing world of mobility, especially in urban areas, Goodyear already has focused on “beyond tires,” with engineers, business designers and data scientists at its innovation labs in San Francisco, Akron, Luxembourg and Shanghai working on many possibilities. Building on this, the upcoming competition challenges some of the best young minds to mirror that kind of future-state thinking.

Five team proposals will be selected to participate in the Nov. 8-9 hackathon in Cleveland, where students will be asked to bring their ideas to life with both physical prototypes and “back of the envelope” business model calculations.

A jury of Goodyear leaders and digital innovation scholars will select the first-, second- and third-place winners for awards of $5,000, $3,000 and $2,000, respectively.

For more information, including rules and how to submit a team proposal, visit



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