Goodyear promises “hassle free” retail experience
Goodyear will open a new state-of-the-art store next month, promising upgraded features, new technology and a customer experience that is “comfortable, accommodating and hassle-free.”
While tire detailers are not synonymous with comfort and relaxation, Goodyear is confident its new Goodyear Auto Service concept store in Summit Mall, Fairlawn, Ohio, will offer a better experience for consumers – so much so that the company predicts shoppers will actually “look forward” to going there.
The new store, which opens on July 15, has a wall of windows looking into the service bays, to allow customers to see the work being done on their vehicles. They will also benefit from a complimentary shuttle service to and from Goodyear Auto Service, a comfortable lounge with upgraded television area and work stations, separate kids’ room, free internet access and complimentary freshly brewed coffee and bottled water.
“The increased transparency allows customers to see our expert service team using the latest technologies and procedures when servicing their vehicles,” said Goodyear Retail vice president Fred Thomas. “This interaction will help customers make more informed choices.”
“Our goal is to deliver a high-quality, consistent experience while respecting the customers’ time and treating them fairly. We believe that customers will be able to make more knowledgeable decisions while consulting with experts and having better visibility to the work done on their vehicle.”
Thomas said the store will offer a tire price match guarantee and nationwide limited warranty for service, lifetime tire rotation and free air pressure check and inflation. It will also offer a full selection of Goodyear, Dunlop and Kelly tires, along with a range of automotive services including wheel alignments, oil changes, brake work and engine diagnostics.
Goodyear says the customer tire-buying experience will also be enhanced and made more efficient by the use of Hunter Engineering’s Quick Check inspection system, which performs a comprehensive vehicle inspection and identifies needed service opportunities on arrival.
The system checks wheel alignment, along with a drive-over tread depth measurement, which automatically measures the tread depth of each tire in seconds and produces a 3D representation of the tires. It will also check the battery on most cars.
The store will also employ the Hunter Revolution Tire Changer — a state-of-the-art tire changer that uses robotic action to change difficult tires without any risk of damaging the wheel or tire.