Sumitomo Rubber Industries announced that Falken Tires and Dunlop will showcase their new products at 2020 Tokyo Auto Salon from January 10-12 in Chiba, Japan.
Falken Tire’s booth will emphasize the company’s youthful and energetic brand image. It will also feature large, transparent LED displays playing exciting, dynamic videos of Falken-sponsored athletes in action, including skateboarder/snowboarder Ayumu Hirano and BMX freestyle rider Rimu Nakamura, snowboarder Haruna Matsumoto who embody the spirit of the Falken brand. The company says it will include its latest lineup Falken tires, including the flagship AZENIS FK510, Wildpeak Series and the brand new W11 tires with white lettering for decked-out vans.
Dunlop’s booth will introduce five advanced Dunlop technologies that will support consumers’ safety and peace of mind through hands-on experiential contents: “See: TYRE-TRIP THEATER,” “Move: GESTURE VISION,” “Compare: DRIVE SIMULATOR,” “Touch: HISTORY WALL” and “Pose for Pictures: RACING STUDIO.” The Dunlop Booth will also feature stage events, including a talk show with racing driver Juju (Juju Noda), who made her formula car racing debut at the tender age of 9. Juju will be joined on stage by her father, Hideki Noda, who is himself a former pro F1 driver.