Discount Tire unveils new brand campaign to highlight company culture


Discount Tire is launching a new brand messaging campaign that will highlight the company’s culture of helping drivers feel at ease. Now with more than 1,000 stores in 35 states, Discount Tire continues to focus on the one thing that began it all: caring for you and your tires.

Caring for people and their tires is the foundation of Discount Tire and their new brand campaign. Starting today, the “Let’s Get You Take Care Of” campaign will showcase the expertise, authenticity, and empathy found in each and every Discount Tire expert.

“We know people don’t always feel confident about their tires, but that’s what we’re here for,” said Lisa Pedersen, vice president of marketing at Discount Tire. “‘Let’s Get You Taken Care Of’ is at the very core of our DNA. We like to say we’re in the people business, we just happen to sell tires and wheels. With more than 20,000 employees across the country, each one of us is putting people first. It’s who we are.”

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