DigniFi expand partnership with AutoNation and TR Wholesale Solutions

DigniFi, an automotive financing platform, announced an expanded partnership with AutoNation, an automotive retailer, and TR Wholesale Solutions, a direct-to-retailer tire business and independent tire tester.

AutoNation uses TR Wholesale Solutions’ digital tire shopping platform to help its Service Advisors and customers shop, compare and order tires. By introducing DigniFi into this experience, AutoNation and TR Wholesale Solutions’ can help customers finance tires that offer superior safety and performance.

“Tire selection is first and foremost about safety,” said Aaron Reitman, Vice President of Corporate Accounts at TR Wholesale Solutions. “Especially in a financially difficult year, drivers are tempted to replace their tires with a budget set, which tend to offer decreased performance on wet or snow-covered roads. With DigniFi integrated into our tire shopping tool, we can show customers that safer, higher-performance tires are within reach because flexible financing is just a few clicks away.”

DigniFi’s automotive financing platform helps people afford vehicles, auto repairs, upgrades, accessories and trade-ins with flexible payment terms. Customers apply for financing on their personal smartphone and receive an instant decision from a lender. On average, automotive businesses that offer DigniFi increase annual revenue by up to 20 percent.

“New tires are the first major expense of the ownership cycle and the first defection point in service loyalty,” said Dave Wilmore, SVP of Customer Care & Brand Extensions at AutoNation. “Service financing enables our customers to purchase the correct tires with a payment schedule they can handle. This partnership with DigniFi and TR Wholesale Solutions furthers our commitment to keep every customer safe on the road, no matter what their financial situation is.”

Since 2019, AutoNation has partnered with DigniFi to finance repairs and maintenance for customers. DigniFi has improved customer loyalty and engagement by offering transparency, choice and convenience in the service experience. It has also enabled AutoNation Associates to offer premium auto services for their customers.

“AutoNation and TR Wholesale Solutions already lead the market in providing a seamless, digital shopping experience for tires,” said DigniFi CEO Richard Counihan. “DigniFi can complement their strengths by making financing accessible to consumers who might otherwise skip, delay or underfund tire purchases.

Tire financing from DigniFi is now available in-store at 244 AutoNation stores and online at

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