Cooper Tire’s interactive consumer marketing display showcasing its Discoverer AT3 line of tires has earned a Gold Award in the Specialty Retail & Service category of the national 2019 Shop! Outstanding Merchandising Achievement (OMA) Awards. The award recognizes merchandising and design excellence in retail marketing.
Created through a collaboration between Cooper and Innovative Marketing Solutions, Inc., a designer and producer of point-of-purchase displays and merchandising programs, the Discoverer AT3 interactive display utilizes captivating video to showcase the features and benefits of the three distinct all-season, all-terrain tires in the Discoverer AT3 lineup – the Discoverer AT34S, Discoverer AT3LT and Discoverer AT3XLT. The display video also features testimonials and eye-catching animations. Tire tread sections mounted to the display enable consumers to touch and feel key features of the tires in and under the tread. Bold graphics and three-dimensional rock formations showcase the capability of the tires and engage consumers with the product line.
“Our award-winning Discoverer AT3 line of tires offers comfortable highway driving with durability to go beyond the pavement for SUV and pickup truck owners, and this display allows us to bring the product to life in any customer showroom,” said Mohit Jain, Vice President, Commercial Operations. “The Cooper product management and marketing teams worked diligently to create this custom-designed interactive display, and it’s an honor to be recognized by the OMA Awards for that effort.”
The Discoverer AT3 interactive display also earned a runner-up award in the Best New Merchandising category at the 2018 Specialty Equipment Market Association (SEMA) Show held last fall in Las Vegas. At SEMA, the display was honored for its superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.