Cooper Tire has redesigned and relaunched its consumer website, www.coopertire.com.
An interactive tire selector guide called ‘Help Me Choose’ assist consumers in finding the right tire by asking three simple questions – vehicle type, expected mileage and typical weather conditions experienced. Through streamlined navigation and user-friendly language, consumers are quickly and easily guided to the tires that meet their unique needs. In addition, much like retail shopping, the site offers intuitive filtering through the use of check boxes related to key criteria utilized in the tire purchase decision. Those browsing the site can also view all Cooper tires and individually select which to compare for greater detail.
“The new Cooper Tires site is driven by consumer research and designed to simplify tire selection without eliminating options. It provides consumers with choices for reviewing and comparing tires, all intended to make the purchase decision easier and less stressful,” said Jessica Egerton, Cooper’s Director of Brand Development. “The site is optimized for mobile viewing, free of tire-related jargon and prominently features unbiased consumer reviews – an important factor in the tire selection process.”
The site also offers enhanced personalized assistance through live chat with a Cooper consumer relations specialist. Live chat provides support for questions related to tire selection, tire maintenance, the tire buying process, warranties and more. The addition of live chat enables consumers to interact with Cooper through their preferred method of communication, be it phone, email or live on the web, creating a more convenient experience.
Consumers can also access educational content that serves as an informative guide for their purchase decision. A simple tutorial, this information makes it easy to understand some of the most important factors to consider when buying tires. In addition, information regarding tire maintenance, including inspecting and caring for tires to ensure safety on the road, is also available.
Egerton added, “Consumers are using tire manufacturer websites as a prime location for comparing products before making a purchase decision. Our new site serves as a helpful guide, providing consumers with the knowledge and tools they need to easily find the right tire for their vehicle and lifestyle, helping them feel confident in their purchase.”