The Internet Advertising Competition (IAC) recently honored two videos created by Cooper Tire to showcase the new Cooper Zeon RS3-G1™ high performance passenger car tire. Winning “Best Automobile Online Video,” the top honor in its category, was a two-minute video showcasing how the Cooper Zeon RS3-G1™ transforms driving to sheer exhilaration by holding 1g in tight corners. A 15-second piece on the tire earned “Outstanding Online Video” honors.
In its 15th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Winners are selected based on seven criteria – design, ease of use, copywriting, interactivity, use of technology, innovation and content.
Cooper Director of Brand Development, Jessica Egerton, said, “The Cooper Zeon RS3-G1™ is a tire for high performance vehicles and drivers. We wanted the viewer to feel the same excitement from these videos as they would getting behind the wheel of a car with these new tires on it. To accomplish that and also be recognized by the prestigious IAC is truly an honor.”
IAC Award winners are highlighted on the IAC website.