Cooper Tire is officially starting National Tire Safety week by kicking off a new relationship between the company’s Tread Wisely tire safety program for young drivers and DoSomething.org.
The largest not-for-profit organization exclusively for young people and social change, DoSomething is a digital platform that annually activates 6 million young people to create positive offline impact in every U.S. area code and across 131 countries.
The initiative includes two components—employee activation at Cooper facilities worldwide, which enlists volunteers to conduct tire safety events and demonstrations in their communities, and a public outreach campaign that brings tire safety information to young drivers through social media, in-person youth events and through a Tread Wisely app.
The collaboration between Cooper’s Tread Wisely program and DoSomething begins this week with a social media outreach campaign to help inform and inspire DoSomething members to be aware of their vehicles’ tires and take action to check the condition of their tires monthly, especially now, at the start of the summer driving season.
“Traffic accidents are the leading cause of death for young Americans, but such dire messages often don’t make an impact with young drivers,” said Carrie Bloxson, CMO of DoSomething.org. “That’s why DoSomething is thrilled to partner with Cooper Tire to help focus young people on living their best lives by getting safely to all the places they need and want to go. This campaign will activate thousands of young people to stay safe and help their friends stay safe on the road this summer and beyond.”
“DoSomething has the power to reach millions of young people who often have no idea how important tire safety is and what they need to do to keep themselves and their friends safer on the road,” said Anne Roman, Vice President of Communications and Public Affairs for Cooper. “Not only can we reach young drivers through the incredible platform DoSomething offers, but they will take real action to make a difference in their lives and in the lives of their friends. Action is what drives real understanding and change.”