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Continental Tire appoints Joerg Burfien as new Hoosier Tire President

Continental Tire Americas has named Joerg Burfien as the new president of Hoosier Racing Tire, as of January 1, 2020.

Burfien succeeds John DeSalle who announced his retirement from the business in November after nearly 31 years with the company.

“Not only does Joerg bring the technical expertise and leadership qualities required to lead Hoosier into their next chapter, but he also has a good understanding of the tire market from the variety of positions he’s held over the years,” said Dr. Jochen Etzel, chief executive officer of Continental Tire the Americas, LLC and Hoosier Racing Tire Corporation. “Whether working in product development, R&D, or as a key account manager directly with our customers, Joerg’s industry knowledge, and passion for technology and racing presents the perfect combination to lead a technical-driven organization such as Hoosier.”

“I am very much looking forward to joining the Hoosier team and being part of one of the largest racing tire organizations in the world,” said Joerg Burfien, president of Hoosier. “I’ve had the privilege of working with Hoosier in 2009, and then again during my role as the key account executive for Continental’s car dealer business in Europe. Having a history with Hoosier and clear understanding of what drives the organization is a great starting point for taking on this new role. The Hoosier team has a great spirit, and I look forward to working together during this exciting time in our industry as technology continues to take the art of racing tire development to another level.”

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Joerg Burfien | © Hoosier Tire

In his first role with Continental, Burfien worked as a development engineer and technical project manager in Hannover, Germany. Since then, Burfien has held several positions across the organization, including two prior assignments in the U.S.: one as the head of platform development tires in 2002, and later, he led the research and development organization for Continental Tire the Americas from 2006 to 2010. Most recently, Burfien has served as the head of global Standards and Regulations for Continental’s Tire Division worldwide.

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