Continental Tires, Michelin, and Smag, a software developer for agriculture, have announced a new joint venture to develop, Rubberway, a new mobile app designed to map sustainability practices across the natural rubber industry.
Rubberway is designed in compliance with the objectives of the Global Platform for Sustainable Natural Rubber (GPSNR).
Rubberway is a technological solution that maps and assesses practices and risks regarding environmental issues, social affairs, and Corporate Social Responsibility governance throughout the natural-rubber industry, from rubber-processing plants downstream to plantations upstream. Rubberway will provide its users (tire manufactures) with the collected data and enable them to identify and improve sustainability in the natural rubber chain.
In this joint venture, Michelin is bringing the rights of use and exploitation, as well as its user experience of it on the ground.
Continental demonstrates its interest in this solution through its investment in the joint venture and, in doing so, is opening up the path to wider use of the application by other tire-makers and car-parts manufacturers, therefore helping accelerate the rise of responsible practices in the natural-rubber industry.
Smag is sharing all its technological and sector-specific expertise in digital solutions for agriculture.