Bridgestone to showcase tires, mobility solutions at Tire Cologne 2018

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© Bridgestone

Bridgestone will be at The Tire Cologne international trade fair from May 29 to June 1 this year. The company says it will demonstrate how its solutions enable fleets to reduce their overall operating costs and tire dealers to grow and flourish. A selection of the company’s latest tires – including some that will be making their public debut – will also be on show.

Partner of choice

Bridgestone has become the partner of choice for tire dealers and fleets alike. This is largely due to the approach taken by Bridgestone: convenient solutions that increase business for dealers, enabling them to flourish and grow in the changing world of mobility, while also ensuring fleets and end-users benefit from lower costs and superior service.

Maximizing a tire’s life

It’s a simple concept: the longer the tire lasts, the more kilometers it travels and the lower the cost per kilometer. Bridgestone will be emphasizing how the use of Bandag retreads has a significant impact on the reduction of tire cost per kilometre and how they work with the BASys casing management and tracking solution to maximize tire lifespan, reduce waste, lower costs and deliver safe, reliable environmentally friendly solutions.

Full range of passenger vehicle products

Bridgestone will be putting a part of its wide range of consumer products on show but the spotlight will be on two of Bridgestone’s latest products. The Bridgestone Turanza T005 summer touring tire delivers outstanding wet performance and fuel economy, combined with high mileage, to give drivers full control in challenging day-to-day driving situations, especially on rainy days. But this isn’t all. Bridgestone will be unveiling a brand new product – one that represents an entirely new direction for Bridgestone – at The Tire Cologne.

Bridgestone’s products for commercial vehicles: for every need and segment

The Tire Cologne offers Bridgestone the perfect opportunity to present a selection of its wide range for commercial vehicles. The Bridgestone, Firestone and Dayton brands, as well as the Bandag and Protread retread brands, will all be there. The highlights for truck and buses will include a newly developed range of medium-sized Bridgestone, Firestone and Dayton tires that will be on display for the very first time. The Bridgestone RW-DRIVE 001, with its winter drive pattern for reliable traction and safe operation throughout the year, will also be given a place of honor. And not just in its original form: the flagship retread for regional application, the Bandag R-DRIVE 001+, which has been built to go the distance, will be sharing the limelight.

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