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Bridgestone releases new Sustainability Report for 2019-2020

Bridgestone has published its 2019-2020 Sustainability Report, detailing the company’s new Mid-Long Term Business Strategy, as well as its efforts to contribute to the realization of a sustainable society.

In this report, Bridgestone reveals New Mid-term Environmental Targets – Milestone 2030 – aiming to accelerate the company’s ambition toward “decoupling” to further reduce its environmental impact.

“Sustainability is an indispensable part of all of the Group’s activities and are core elements of our growth strategies and corporate culture,” said Bridgestone’s Global CEO and Representative Executive Officer Shuichi Ishibashi. “Recognizing this, we have kicked off initiatives to more deeply integrate sustainability strategies into our daily operations. We see tremendous business and social opportunity in co-creating new value with our employees, partners, customers and others. We’re pleased to share more about our strategy and approach within this Sustainability Report.”

The Bridgestone Group succeeded in achieving its mid-term 2020 targets (Milestone 2020) in 2019, one year ahead of schedule. The new Milestone 2030 aims to accelerate the company’s ambition toward “decoupling,” or improving the overall efficiency of natural resource utilization, to further reduce its environmental impact and achieve its long-term environmental vision toward 2050 and beyond.

The Group has positioned 2020 as its “Third Foundation”, or “Bridgestone 3.0,” marking the start of a new chapter in its history. The Group has defined a vision of providing social value and customer value as a sustainable solutions company toward 2050 and established its Mid-Long Term Business Strategy to serve as a guide in accomplishing this vision. The Mid-Long Term Business Strategy positions sustainability at its core and enables the Group to secure a competitive advantage as it creates and grows value for both society and customers via its unique solutions activities.

You can download Bridgestone’s 2019-2020 Sustainability Report here.

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