Bridgestone Americas is launching a new consumer safety awareness campaign as part of the National Tire Safety Week led by the U.S. Tire Manufacturers Association (USTMA). The campaign will run from May 20 to 27 centers on a partnership with lifestyle influencer Landyn Hutchinson, the creator and voice behind the Living with Landyn lifestyle channel.
The company has collaborated with Hutchinson on a three-part video series that will be shared on Hutchinson’s social channels and featured on TireSafety.com, a consumer safety website made possible by Bridgestone.
“We are always looking for new and unique ways to educate the driving public about the important role their tires play in driving safety,” said TJ Higgins, president, consumer integrated tire group, U.S. and Canada, Bridgestone Americas Tire Operations. “Partnering with Landyn Hutchinson gives us an opportunity to reach thousands of followers – many of whom may not know much about their tires – and share important safety information with them. We were drawn to Landyn because she is someone with a passion for improving the lives of her followers. Working with her on this tire education campaign is a natural fit.”
Hutchinson’s three-part video series with Bridgestone tackles timely summer travel topics such as how and when to check tire inflation pressure, the importance of proper tire tread depth and selecting the right tires for a driver’s needs. Hutchinson received hands-on tire training at a recent Bridgestone tire testing event held at Texas Motor Speedway, which she shared with followers on her Instagram channel. Hutchinson will share more tire safety tips and information during an Instagram Stories takeover of the Bridgestone Tires channel on Friday, May 24.
“Tire safety is a topic moms and dads everywhere should be talking about, and I’m excited to partner with Bridgestone to spotlight this conversation,” said Hutchinson. “If you think about it, tires are the only part of a vehicle to come into contact with the road, and when we overlook the maintenance of our tires, we’re putting our safety and the safety of our loved ones at risk. As a mom, I’m constantly in the car driving my kids from school to their activities, so I feel it’s important to share this message.”
Consumers are encouraged to visit any Bridgestone Retail Operations tire and automotive service center during National Tire Safety Week for a free tread assessment and tire inflation pressure check. Bridgestone owns and operates a network of more than 2,200 retail locations under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands.
For more tire safety information from Bridgestone, visit TireSafety.com.