The campaign, which encompasses both television and digital creative, features the brand’s 90 Day Buy & Try Guarantee and showcases authentic consumer reactions captured while testing the newest offerings in the Firestone tire line.
The first television commercial entitled “Try ‘Em Yourself” was shown on on NBC during the broadcast of the 103rd Running of the Indianapolis 500 on Sunday, May 26. Firestone is the Official Tire of the NTT IndyCar Series and the Indy 500.
“In today’s increasingly digital world, we are inspired by the notion that trying something for yourself is still the best way to experience it,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “This simple truth has influenced all of our marketing efforts this year as we look for new ways to engage with tire buyers online, in-store and in our television creative. We are so confident in the performance of Firestone tires that we are encouraging customers to Try ‘Em Yourself.”
As part of the Try ‘Em Yourself campaign, Firestone will introduce a series of digital videos featuring social media followers of the Firestone brand as they test out various new Firestone tire innovations. The first video, entitled “Ken”, spotlights the real-time reaction of a young man as he pushes the new Firestone WeatherGrip tire to the limits, and was released online earlier this month.
The Firestone 90-Day Buy & Try Guarantee surpasses the 30-day industry standard. If consumers aren’t entirely satisfied with their Firestone tire purchase, they can return or exchange their tires within the first 90 days.