Business

Bridgestone appoints new President for its retail operations

Bridgestone Americas announced that it has appointed Marko Ibrahim as the new president of the company’s Retail Operations (BSRO).

With a network of more than 2,200 locations, BSRO operates the world’s largest company-owned network of tire and automotive service centers nationwide under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands.

Ibrahim joined BSRO in February 2018 as vice president of stores and was promoted to senior vice president of stores in 2020. During that time, he was responsible for BSRO store and field operations, worked closely with leadership to deliver strong business results and successfully managed the company through a challenging pandemic year.

In his new role as president, Ibrahim will oversee the total Bridgestone retail business with a focus on driving efficiency, profitability and increased customer count. He will lead BSRO’s 23,000 employees nationwide to serve more than 20 million customers annually and deliver a best-in-class tire and automotive service experience.

Marko Ibrahim | © Bridgestone

“Since joining Bridgestone in 2018, Marko has made a great impact on our BSRO stores and operations – especially throughout the COVID-19 pandemic,” said Gabriel Asbun, group president, Bridgestone Americas tire business. “His ability to connect with BSRO store teams across the U.S. and lead them to success is why BSRO is the most trusted provider in every neighborhood we serve.”

Prior to joining Bridgestone, Ibrahim held a variety of leadership roles with major national retailers, most recently as senior vice president of North America retail for Office Depot, where he led all aspects of store operations for more than 1,400 retail stores, and a team of 25,000-plus associates.

Ibrahim succeeds Joe Venezia, who has led the organization since 2017 and stepped down to pursue a new leadership opportunity outside of Bridgestone.

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